MESSAGEbuzz.com Delivers the Message at Macworld

Cohn & Wolfe Uses Text Message Marketing to Create Buzz at Macworld

Saint Louis, MO - February 7, 2007. MESSAGEbuzz.com, one of the nation's leaders in self-service and custom mobile marketing solutions, has expanded its client roster to include public relations agency Cohn & Wolfe as its newest user of services. Cohn & Wolfe, an award-winning global agency known for creating, building, promoting and protecting some of the world's best known brands, chose MESSAGEbuzz.com to implement a text messaging campaign as part of a multi-channel marketing mix to build buzz and booth traffic for one of its consumer technology clients at Apple's annual Macworld show in San Francisco last month.

As part of a larger communications campaign, the account team in Cohn & Wolfe's San Francisco office developed a customized text-message promotion to draw attention to its client at the Macworld Exhibit Hall. Hundreds of Macworld attendees opted in to take part in the digital sweepstakes to win one of the products being demonstrated on the Macworld floor. The Macworld sweepstakes is just one way that text messaging works to deliver the right message to the right people at the right time. While traditional contests in the form of business card fish bowls and promotions were common on the trade show floor, the Cohn & Wolfe text message campaign reached hundreds of participants through their mobile devices in a fraction of the time. Interactive contests, digital sweepstakes, interactive games, text voting and digital coupons are just a few of the options available at MESSAGEbuzz to create a truly custom campaign.

Tony Obregon, Cohn & Wolfe's director of social media, believes text messaging and other mobile marketing campaigns are an effective and engaging way to reach consumers in an increasingly complex and competitive marketplace. "Text messaging is the preferred channel of communication for many consumers today, especially a younger demographic that's hard to reach via more traditional channels," Obregon explained. "Mobile marketing keeps this audience in contact with companies they admire in a way they prefer to communicate via mobile devices," he added. An expert in emerging media strategies, Obregon expects more firms to select text messaging in the future. "Technology is changing the way we deliver our clients' campaigns and mobile marketing is among those emerging applications," said Obregon.

"Text messaging is a great way to increase your reach at a trade show or business fair," explains Steven Kelley, MESSAGEbuzz CEO. "For example, an e-mail blast to your clients is important to announce your participation at a trade show or business fair. But those e-mails can often be forgotten by the time the show starts and you are competing with all the other exhibitors on the trade show floor. That is where text messaging can come in. Sending out text messages to your contact list will not only remind them that you are a part of the show, but alert them to special promotions you have underway at your exhibit," added Kelley. "Texting is an instantaneous way to reach out and touch millions of consumers who prefer this method of communication. With MESSAGEbuzz's Web-based application, text campaigns can be sent to hundreds of people in mere minutes," said Kelley.

ABOUT Cohn & Wolfe
Cohn & Wolfe is a strategic marketing public relations agency dedicated to creating, building and protecting the world's most prolific brands. With offices in the U.S. and Europe, the agency creates and implements powerful communications programs that help clients build their brands and their bottom lines. The core areas of expertise include consumer, healthcare, technology and corporate communications. Cohn & Wolfe ranks number one by clients for creativity, media placement, client service, senior management and strategic counsel. Cohn & Wolfe also consistently ranks among the top "Best Agencies to Work For" in an annual, industry wide employee survey. For more information, visit www.cohnwolfe.com.

ABOUT MESSAGEbuzz.com
MESSAGEbuzz provides the ability for organizations to communicate with large groups of people instantaneously anytime/anywhere via their cell phone. Services include content delivery to mobile devices, mobile advertising, premium SMS, mobile sweepstakes, TXT2Screen, Txt N' Win and wireless consulting. For more information please email info@messagebuzz.com or call 888-900-2899.