Text Messaging Option Increases Interest in Pay-Per-Click Ads and Captures Contact Information to Save Money for Advertiser

Text Message Offer Delivers Double Pay-Off For Pay-Per-Click Ad Campaign

Saint Louis, Missouri (August 29, 2007) - Pay per click advertising can be one of the most effective ways to get your message out to a targeted group. But it can be an expensive proposition. The secret to a cost efficient pay per click ad campaign is to focus on capturing the contact information of the visitors that come to your website. The inclusion of a mobile marketing option by one industry leader is changing the way many advertisers structure their pay per click or PPC ads.

WordSmart Corporation, a creator of educational vocabulary software and services, found including an offer of free 'Word of the Day' text messages delivered to their mobile device or phone for ten days not only generated thousands of sign-up responses to the PPC ad, it offered built-in validation of phone numbers. Normally, WordSmart would have had to pay more than four and a half cents per number just to validate the telephone numbers of sign-ups generated through e-mail or other marketing campaigns. But the text call to action in the PPC ads eliminated this expense because clients could not receive the free service unless they had supplied correct contact information.

WordSmart not only collected captured solid contact information and saved money on validation services, but found the text option to be a strong motivator for people to try their free service. In fact, after signing up for the text service through the PPC advertisement many clients contacted WordSmart by text to ask to pay for the service to their mobile device rather than risk losing the word of the day service.

"Pay per click and the text call to action work well together because they appeal to the same tech-savvy clientele," explained WordSmart's Kirk MacKay. "We got more than fifty sign-ups a day at the height of the pay-per-click campaign," he added. "This approach has helped us lead interested consumers not only to new products, but also our successful lead generation device, a popular game, 'The WordSmart Vocabulary Challenge.' This text subscriber base is much more responsive than email and allows us to communicate instantly and get a 5 to 10 percent response rate! The subscriber base that we have created with MESSAGEbuzz is a gold mine for future initiatives. It is a great return on our initial pay-per-click investment," MacKay explained.

ABOUT WordSmart
WordSmart is a leader in vocabulary building software focused on increasing vocabulary and improving reading comprehension. WordSmart combines audio and visual communication to create five unique multi-sensory modes that integrate multiple learning pathways for a wide range of ages and abilities. To learn more go www.wordsmart.com

ABOUT MESSAGEbuzz.com
MESSAGEbuzz.com is providing its clients with mobile solutions that provide competitive advantages and increase sales with out-of-the-box tools that are easy to incorporate into your business. For more information on how we can increase the effectiveness of your PPC efforts, please contact us on (888) 900-2899 or by email at info@messagebuzz.com.