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Mobile Marketing Expands Entertainment Value For Movie Goers & Delivers Amazing Survey Results
Portable Research, a business unit of C.A. Walker, Selects MESSAGEbuzz
for Immediate Access to Movie Patrons
Portable Research, a business unit of C.A. Walker, Selects MESSAGEbuzz
Portable Research's Debbie Kreger is using text as a component in a campaign that is proving to be a big hit with moviegoers. "Promotional materials in theatre lobbies invite movie goers to text to take part in the survey about the movie experience and become eligible for rewards and prizes," explained Kreger. "Of the movie patrons who text us, forty percent are following through and taking the survey," she added.
This forty percent of patrons who are taking part in the survey represent more than an impressive response rate. This exciting interactive component allows theatre goers to "tell Hollywood what they think," while becoming eligible for rewards and sweepstakes prizes. Theatre patrons who complete the survey receive discounts on popcorn at future visits and become eligible for sweepstakes prizes that include an iPhone with 1 year service, MacBook Laptop, and Cinemark gift cards.
"C.A. Walker has conducted millions of surveys with consumers to provide solid information to hundreds of companies. I am happy that Portable Research and MESSAGEbuzz are working together on this mobile campaign to reach moviegoers," said Steven Kelley, founder and CEO of MESSAGEbuzz. "Market research is not the only mobile application finding an audience with movie patrons. Pre-film ads now often offer a code so moviegoers can obtain product information or text to buy before the movie begins," added Kelley.
About C.A. Walker
Over 30 years ago, C.A. Walker (http:// www.cawalker.com) was founded with a mission - to establish a research firm that puts client service first. With this focus, the firm has distinguished itself, evolving into the marketing research leader it is today. We have avoided the high-flying merger games and remained employee-owned to keep the focus on one thing - our clients and their research needs. For more information, please contact Debbie Kreger at (626) 564-8180 or by email at dkreger@cawalker.com.
ABOUT MESSAGEbuzz.com
MESSAGEbuzz provides organizations with a one stop shop for mobile solutions. Our experience, technical capabilities, infrastructure and superior customer service provides our clients with out-of-the-box tools that are easy to incorporate into any organization. For more information on how we can enable you to communicate with your customers, staff or press via their mobile phones, please contact us on (888) 900-2899 or by email at info@messagebuzz.com.