Marketing Veteran & Author Taps SMS & Text Tools

Marketing Expert & Veteran Entrepreneur Selects MESSAGEbuzz

Veteren entrepreneur describes his results with text as 'phenomenal'

Saint Louis, Missouri (May 05, 2009) - A leading business marketer and business author is using text and SMS technology to grow several businesses and describes the results as ‘phenomenal’.

“Your only restriction with mobile marketing is the numbers of characters, so my best advice is consolidate and pack a punch with your message,” advises Van Allen.  Allen is a not only a veteran entrepreneur with a string of successful businesses to his credit, but is the author of new business book nearing publication.  

Allen is ready to share the success he is enjoying through mobile and text messaging to compliment other marketing channels for his popular Hemingway's Wine and Bistro business.  But with several growing enterprises and writing a book, the busy entrepreneur takes time to craft messages delivering value so his customers are not tempted to ignore or opt out of Hemingway’s text updates.

Allen encourages others to think outside of the standard information messaging when crafting a SMS campaign to consider rewards programming, games, couponing and direct SMS purchases: “Many forms of advertising can be used by businesses today but the only effective form of advertising is the one that reaches the eyes and ears of your intended audience.  Everyone has a mobile phone or device, what better way to get their attention,” adds Allen.

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