Articles

Green is the New Business Black & Mobile Messages Poised for Spotlight

By Steven Kelley, MESSAGEbuzz.com CEO

I heard someone quip, "Green is the new black in fashion and in business." I don't pretend to be a fashion expert, but I think mobile marketing could be a super model as green business practices move to the forefront.

More businesses are looking for environmentally friendly ways to reach audiences with customized messages. Text and mobile messaging can do just that and won't leave targeted customers looking for a shredder to dispose of post cards, letters and discs. More businesses are finding that text is an important part of a multi-channel marketing approach to influence their customers and create a customized experience.

I recently saw research from Gartner that forecasts 301 billion mobile messages will be sent in North America in 2008. I was not surprised, several of the retail and industrial clients we work with at MESSAGEbuzz are finding that mobile marketing is not only a way to sell, but to create customer service programs that serve clients anytime, anywhere. Mobile marketing can create a seamless channel of interaction and allow consumers to choose their preferred method of contact.

I invite you to look at the case studies and experiences of MESSAGEbuzz clients to see how you can use text to take customer service to the next level.