Articles

The Need For Speed

Conecting With Customers on the Go

Price and selection get a lot of attention from shoppers, but consumers have a need for speed! More than half of all consumers at all income levels report a time shortage is their biggest problem. Researchers at Yankelovich consulting company found the problem only increases around major events like holidays, summer vacation, back to school time, events that make more demands on the time of busy consumers.

More businesses are finding success by offering customers speedy service with mobile solutions. Many retailers are offering text to buy services that keep shoppers out of long lines in the stores. One retailer working with MESSAGEbuzz to provide convenience and speedy service is Moosejaw Mountaineering. Moosejaw goes beyond buying to offer customer service and order tracking from the consumer's mobile phone or hand held device.

Moosejaw is a leader in navigating a marketplace that is increasingly complex and competitive. The Michigan based retailer formed in 1992 has grown 50 to 70 percent every year since it was founded. Innovations like text customer service are one way Moosejaw creating an enjoyable shopping experience and building customer loyalty and interaction.

Moosejaw's Robert Wolfe believes mobile and text set his brand apart: "Mobile marketing is the perfect way for us to target, reach, and interact with our customers. Mobile devices and text are the preferred form of communication for most of our customers and Moosejaw is using it to interact with our customer base on an individual and personal level."

Banks are among the businesses using text to lure customers with speedy service options. Window signs at selected Chase banks use text-message shorthand- "Gt $ fst" to promote a Chase ATM that cuts transaction time in half! So many banks are now offering cell-phone banking that AT&T is preloading a banking application onto its handsets. Consumers can pay bills, transfer funds, and view balances on bank accounts. The AT&T application supports mobile banking programs at Wachovia, SunTrust, BancorpSouth, FirstBank, Synovus, Regions, America First Credit and Arvest Bank.

A growing number of restaurants are not only offering text to order options, but also the convenience of ordering and paying via their cell phone and simply driving through to pick up the order! Take a moment during this busy holiday season and let MESSAGEbuzz help you find new ways to improve service and sales with mobile marketing. MESSAGEbuzz founder and chief executive officer, Steven Kelley draws on an impressive information technology, marketing and sales background to help clients build connections and find new channels of communication that deliver results.