Food on the Go
Mobile Ordering & Nutritional Information are Fast, Easy Options for Busy Consumers
"Health officials are also launching mobile services to keep consumers educated about how many calories they are consuming"
Health officials are also launching mobile services to keep consumers educated about how many calories they are consuming. Several national diet companies have introduced mobile nutrition services to let dieters' text to find the nutritional information they need to make better menu choices at their favorite restaurants.
One of the newest programs using mobile marketing is Nutrition on the Go. The text service has almost two thousand restaurants in the database, most are top restaurant chains. The subscriber punches in a number, enters the restaurant name and food item and instantly a text message appears with the nutritional information. The Nutrition on the Go service is just one nutritional outreach offered by Diet.com.
Businesses outside of the restaurant industry are exploring ways to put mobile options to work to make ordering easier and educate consumers about their products. The technology offers many options to help stay current and relevant to customers and their preferences.
