What Secret Did The New York Times & Many Winning Candidates Share on Election Night?
This year candiates and major news organizations turned to text to reach voters and deliver late breaking headlines and election results.
The recent national election highlighted just how much text and mobile technology is changing our culture, business and yes, even government! Not only are many candidates making good use of mobile technology and text to reach voters, but the major news organizations turned to text and sms to deliver the results of the election.
In fact, The New York Times delivered live results of the nation’s major races and links to late breaking headlines and articles. The newspaper offered subscribers text message alerts customized by zip code, delivering periodic updates on the races corresponding to their region and state.
Almost every enterprise can benefit in some way from this fast-growing and very effective way to communicate! MESSAGEbuzz has worked with political organizations, community groups, and massive business organizations to reach the targeted audience at the right time with the right message.