Mobile Important to Green Marketing
More businesses are working to integrate green marketing practices into their operation. Gone are the days when preparing for a trade event included preparing mountains of paper handouts, post cards and cardboard cutouts for most firms. More businesses recognize small changes can impact the quality of the environment and reflect the level of concern for the community.
“Mobile marketing and text messaging can be the most effective way to communicate with attendees before a show or business fair, and help build excitement about the event and you don’t have to kill trees or have a lot of paper to do it,” explains MESSAGEbuzz founder Steven Kelley. “It can be cost-effective and a green marketing initiative too. Pamphlets and flyers are too expensive and difficult to integrate into a green business strategy. But text and mobile marketing is an eco-friendly solution that is becoming the preferred method of communication for many. More marketers and business owners are moving from brochures and cards to interactive, customized and green mobile marketing,” explained Kelley.
Tony Obregon, Cohn & Wolfe’s director of social media, believes text messaging and other mobile marketing campaigns are an effective and engaging way to reach consumers in an increasingly complex and competitive marketplace. “Text messaging is the preferred channel of communication for many consumers today, especially a younger demographic that’s hard to reach via more traditional channels,” Obregon explained. “Mobile marketing keeps this audience in contact with companies they admire in a way they prefer to communicate via mobile devices,” he added. An expert in emerging media strategies, Obregon expects more firms to select text messaging in the future. “Technology is changing the way we deliver our clients’ campaigns and mobile marketing is among those emerging applications,” said Obregon.