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How Many e-Mail Accounts Do You Have?

People frequently change e-mail addresses, but they rarely change their cell phone numbers. In fact, more people every day are dropping landlines in favor of their mobile device or cell phone. This creates a tremendous opportunity to reach consumers in their preferred communication channel with SMS and mobile marketing options.
Because consumers change e-mail addresses so often and can have several e-mail accounts; more and more marketers are getting away from e-mail addresses in favor of cell phone numbers as the contact point.
