Van Allen Packs a Punch with SMS Marketing
“Your only restriction with mobile marketing is the numbers of characters,
so my best advice is consolidate and pack a punch with your message,” advises Van Allen. Allen is a not only a veteran entrepreneur with a string of successful businesses to his credit, but is the author of new business book nearing publication.
Allen is ready to share the success he
is enjoying through mobile and text messaging to compliment other marketing channels for his popular Hemingway's Wine and Bistro business. He describes the results with MESSAGEbuzz as ‘phenomenal’ in engaging customers. But with several growing enterprises and writing a book, the busy entrepreneur takes time to craft messages delivering value so his customers are not tempted to ignore or opt out of Hemingway’s text updates.
It did take the veteran marketer some experimenting in the beginning to get the regularity and timing of his mobile marketing approach right. An early riser, Allen assumed 7am would be a great time to send text messages about upcoming special events and specials at Hemingway’s Bistro and Wine. His loyal customers let me know timing is important and many didn’t want to be awakened by morning texts. Allen began scheduling his text blasts for mid-day.
Allen encourages others to think outside of the standard information messaging when crafting a SMS campaign to consider rewards programming, games, couponing and direct SMS purchases: “Many forms of advertising can be used by businesses today but the only effective form of advertising is the one that reaches the eyes and ears of your intended audience. Everyone has a mobile phone or device, what better way to get their attention?”