No Economic Downturn for Smartphone Market: Usage to Double By 2013
A new statistic from In-Stat got our attention: one third of mobile phone users plan to upgrade to a smart phone as soon as possible. The actual research is for sale, but published reports predict a 20% market share for smartphones by 2013 in the United States. That's doubling the current numbers in a short period of time.
It is no surprise; we are a gadget driven nation. New and prospective smartphone buyers are drawn to new mobile applications and will be eager to use their new devices to connect and buy. MESSAGEbuzz is helping a wide variety of businesses and brands create, implement and track mobile marketing messages to deliver sales.
We wouldn’t be surprised if smartphone ownership doubles long before 2013. Will you be ready?