A Little Text Message Goes a Long Way Spreading Holiday Cheer in a Small Business
By Steven Kelley, MESSAGEbuzz.com CEOThe holiday season is just around the corner and now is the time for entrepreneurs to consider ways to fully leverage their business during this busy season. The winter holiday period is a wonderful opportunity to network with existing and potential clients, vendors, and other business owners. Often, small businesses will sponsor an open house or other event during the holiday season to showcase new products, services, or special opportunities for existing clients. But everyone is so busy during the holiday season, how do you make your event stand out? Text message reminders and marketing will stand out when the postcards and e-mails are lost in the hustle and bustle of the season.
Text message marketing can help keep your company visible during what can be a slow period in many industries. You can text special offers or new services to clients who are up for contract renewals or those who may have cut back on orders. This is an easy and cost-effective way to remind customers what great services you offer and show them how much their business means to you. Text messaging special offers and promotions to clients will keep your firm and products in front of them.
Because the holidays are such a busy time, reaching customers and prospects on their cell phones is easier than many traditional marketing methods. This sms marketing approach allows a restaurateur to offer special menus or holiday specials to busy consumers trying to juggle work and home holiday obligations. The same approach can be used by the neighborhood mechanic to remind clients that their automobile is due regularly scheduled maintenance. Or a golf course may use text messaging to remind clients that while it may be too cold to hit the links, there is a holiday sale on at the pro shop. Text message marketing delivers an instantaneous, portable, and concise message delivered to the right person and the right time for your business.