Response Rate Tops 90% for One Restaurant Using MESSAGEbuzz
How many marketing campaigns can boast a response rate nearing 95%? One MESSAGEbuzz client can!!
More than 90% of the customers of Kostaki’s Pizzeria in Columbia Missouri responded to the restaurant’s initial SMS campaign to come in and try a pizza on the house. In fact, mobile marketing has been dubbed “ Kostaki’s stimulus plan” by co- owner Mike Reed because the recurring business from the initial offer is giving the pizzeria a sustained boost in an economic downturn. “We served a lot of food, in fact, we had people waiting over an hour to be served. But it was well worth it, so much in fact it would be worth it to do it ten times again because of the recurring and return business the initial campaign generated!” said Kostaski’s co-owner Mike Reed.
Kostaski co-owner Mark Robb advises other business owners considering SMS marketing to carefully craft the message; “You have to be selective and find a way to connect to make your offer something of value.” The pizzeria is not only continuing to invest in mobile marketing, but is now extending SMS campaigns to other enterprises in the business family.
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