Top U.S. Mobile Carriers Agree on Marketing Guidelines
The four top U.S. wireless operators have agreed to align their mobile marketing practices to form a standard set of guidelines in conjunction with the Mobile Marketing Association.
Verizon Wireless, AT&T, Sprint Nextel and T-Mobile USA are now working on consolidating their respective mobile marketing rules and codes of conduct, or "carrier playbooks," into a single document to be released by the end of June. The new uniform code will follow consumer best practices promulgated by the Mobile Marketing Association.
The trade group calls the step a "milestone" in improving the efficiency of mobile campaigns, estimating it will lead to $200 million in reduced costs industrywide. Among the key goals of the effort are to provide uniform disclosure policies, streamline short-code marketing programs, accelerate the rollout of mobile campaigns, and ensure more consistent auditing of campaign results.
MESSAGEbuzz is among the mobile marketing firms welcoming a unified marketing guideline to help eliminate uncertainty and inefficiency.Find out how to get started in mobile. Call us at 888.900.2899 or email us today.