Mobile Devices Deliver Ad Variety
Mobile Phone Users Report a Variety of Mobile Marketing
Mobile phone customers are seeing different kinds of mobile marketing messages on their mobile devices. A survey of 1,000 adults in the United States by Brightkite and GfK Technology finds more consumers are noticing and recalling more types of ads on their cell phones and devices.
Thirty-eight percent of US mobile phone owners recall seeing advertising on their cell phones in the first quarter of 2009, although for smartphone users that rises to 59 percent—smartphone users mostly saw web advertising while regular phone users mostly saw SMS ads. For smartphone users, 23 percent recall seeing SMS advertising, but 20 percent saw ads in mobile social networks, 15 percent saw ads in mobile TV/video, and those seeing ads in a location-based network tripled in the quarter to 15 percent.
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