Two Reports Track Phenomenal Growth of Mobile Marketing
SMS One of the Top Ways to Reach Consumers on the Go
It may seem the current recession touches every industry, but mobile marketing is defying the downturn!
Not only is mobile communication thriving, SMS text messages are becoming a favorite with experienced marketers. According to recent research from the Mobile Marketing Association, text and mobile marketing will increase by 26% in 2009.
SMS text messages continue to lead in mobile marketing with 66% of marketers saying they use SMS to reach consumers.
Later this year, mobile marketing is expected to reach $1.7 billion! SMS text messages are projected to reach $2.16 billion in spending by 2010.
With more consumers logging on to the mobile web, marketers are following and so are mobile ad platforms. The Mobile Marketing Association is not the only group tracking the phenomenal growth of mobile and text marketing.
Forrester Research reports that the interactive ad spend will top $50 billion by 2014; mobile marketing efforts are going to be a big part of that increase!
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