MESSAGEbuzz Customer Case Study Cited by New York Times
Mainstream Media Finds Text & SMS Marketing Connects with Consumers
New York Times journalist Mark Cohen recently offered readers an article entitled ‘A Small Business Guide to Text-Message Marketing’. “Mobile text messaging, the same 160-character dispatches first popularized by nimble-fingered teenagers, may be the closest thing in the information-overloaded digital marketing world to a guaranteed read,” wrote Cohen.
The NYT’s article includes the statistic between three and five billion text messages are sent every day! And it’s not just teens; some of the biggest increases in texting are in consumers over the age of 30! Of course, this is not news to MESSAGEbuzz clients who know text is still a relatively spam-free marketing medium to the one device many consumers cannot live without: their cell phone!
We are delighted a MESSAGEbuzz customer study was recommended by Cohen to NYT readers as a resource on text and SMS marketing. Moosejaw is an incredible example of the power of text to connect!
Your brand can also make news with MESSAGEbuzz. Call us at 888.900.2899 or email us today.