When is the Right Time to Send Your SMS Campaign?
Marketing Author & Veteran Entrepreneur Offers Tips & Insight
Business author and successful entrepreneur Van Allen knows timing of your texts in a mobile campaign is important. Allen’s Hemingway's Wine and Bistro business is a great case study in how to use SMS to connect with customers. With a string of successful businesses to his credit and a solid marketing background, Allen is well equipped to offer advice to other businesses on how he timed his text blasts from MESSAGEbuzz. Allen recommends you think like your audience or customers and when they will be most receptive to your texts.
It did take Allen a while to perfect the timing of his mobile marketing. An early riser, Allen assumed 7am would be a great time to send text messages about upcoming special events and specials. His customers let him know they didn’t want to be awakened by morning texts. Allen began scheduling his text blasts for mid-day.
For many consumers the mid-day lunch break is a great time to catch up on texts and run errands or order from your business. It all depends on your brand and consumers. The more relevant and timely your text offers are to your customer, the better the response you can expect. By segmenting your customer database into different types of customer, you can send tailored SMS messages to the different categories of recipients.
Allen encourages others to think outside of the standard information messaging when crafting a SMS campaign to consider rewards programming, games, couponing and direct SMS purchases: “Many forms of advertising can be used by businesses today but the only effective form of advertising is the one that reaches the eyes and ears of your intended audience. Everyone has a mobile phone or device, what better way to get their attention?”
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