World’s Largest Retail Trade Group Launches New Mobile Retail Initiative
Mobile marketing effectiveness in the retail market has prompted the National Retail Federation to launch a new Mobile Retail Initiative to offer best practices and learning opportunities for retailers. The world’s largest retail association is bringing together three of its divisions to the forefront for the new mobile retail program. Representatives from NRF's IT standards division, ARTS; digital division, Shop.org; and marketing division, RAMA are teaming up to develop standards and best practices as well as create original research, educational events and networking opportunities.
“Mobile has great promise for bringing major, positive changes to the shopping experience, payments, marketing and other aspects of retail,” said NRF President Tracy Mullin. “In addition to developing the standards and best practices necessary for the industry to move forward, NRF’s Mobile Retail Initiative will inspire retailers to realize the full potential of mobile today and in the future.”
The NRF plans to work to encourage adoption of global standards for mobile technology and plans to publish white papers covering various aspects of mobile marketing and SMS technology processing in retail.
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