Jennie-O-Turkey Employs a Multichannel Strategy That Included Text Message Marketing & Collects Additional Data Points with MESSAGEbuzz Mobile Tools

Jennie-O-Turkey is a brand well known to consumers concerned with a healthy diet and wellness issues. More busy shoppers are looking for Jennie-O-Turkey products in their local deli and supermarket than ever before thanks to mobile marketing engagement. Jennie-O-Turkey used MESSAGEbuzz mobile tools to create interactive communications with busy grocery shoppers. Jennie-O-‘s text message marketing initiatives have helped deliver new brand engagement in the midst of an economic downturn. Creative mobile marketing strategies helped Jennie-O-Turkey Store increase its segment profit results by an extraordinary 14 percent in the first quarter of 2010!

Jennie-O-Turkey’s mobile strategy not only helped steer shopping carts on the grocery aisles, but also engaged consumers to the company’s various websites. In one mobile marketing initiative with MESSAGEbuzz, Jennie-O-Turkey engaged customers through text messaging about an exciting shopping spree. Jennie-O-Turkey then asked winners to go to their website to enter the unique code to redeem their prize all the while obtaining more data than was transmitted over the phone.

Many well known brands are looking to replicate Jennie-O-Turkey’s mobile marketing success with other incentives. It doesn’t have to be a big sweepstakes to incorporate the entertainment, social, and, in-context elements which make text message marketing the top interactive technology or to collect additional data. MESSAGEbuzz has clients offering a variety of incentives ranging from mobile coupons to branded apparel.