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Text Message Marketing Initiatives Can Reveal More Information Than You Think about Your Customers

More consumers are moving from web purchases and brick and mortar stores to mobile shopping because the mobile device is their constant companion. Cell phones are replacing the wallet for some consumers. Now is the time for your brand to get started with mobile marketing and commerce. You may be wondering just where you will start with a mobile initiative for your brand. The most important thing is to start! MESSAGEbuzz is working with companies at every stage of the mobile experience and here are some things you can expect to learn about your customers right away:

• Number of subscribers
• Location of subscribers
• Frequency of entry
• Redemption of incentives

Many successful text message marketing campaigns gather information, as was shown in the Jennie-O Turkey example, if addition campaigns are run or when the mobile subscriber visits the business’s website. MESSAGEbuzz can help your brand create a consistent experience and collect more data about your customers than you might think as you introduce mobile marketing programs.