What's the best way to collect mobile numbers?

The simplest way to get customers' mobile numbers is to ask them. If you run a bricks and mortar business, ask customers for their numbers when you are talking to them or in your newsletter, brochure, advertising or direct mail. Give customers the opportunity to enroll in your mobile marketing program when they fill-out their information forms. It is important that you show them the value of your program to them through special discounts, special events, and private sales, whatever your text premium might be.

Signs in your business can create buzz about your mobile marketing options; especially if you feature some competition or game and feature previous winners who won through their text relationship with your organization. It is important to make sure your customers connect text with the reality of winning. Your mobile marketing campaign will collect more mobile numbers if consumers see an on-going value and you make it a fun proposition!

Games can offer customers incentives to opt-in for future communications. Coupons, exclusive events and reward programs that promise the customer ongoing value and new opportunities will get attention. Try to customize your alerts to your client base. That is why text marketing is so great for small business; you can target your clients and customize campaigns to your market.