Mobile campaigns are relatively easy to create and execute, with messages being delivered to recipients in a matter of seconds.

Delivery of SMS messages to mobile phones is almost guaranteed, which, for example, is not the case with email.

Customers will receive the messages on their mobile devices anytime and anywhere.

The cost of sending SMS messages is very comparable to that of email broadcasting rates: on average you will pay around 6 cents to send each message. Prices drop as volumes increase.

The average SMS response rate is 15%, versus 3.5% for traditional promotional methods such as direct mail.

Text messages or personalized content is targeted to individuals who have opted to receive them.

The mobile channel is highly complementary to press, radio and TV advertising.

The mobile technology encourages viral marketing with the built-in tools for forwarding of the messages to the existing social networks.